U're a Chelsea fan when u believe what the Chelsea brand sells

BingX is a fast-growing cryptocurrency brand trying to win over new investors. They've put all their eggs into 1 communication basket: a Chelsea sponsorship. But how do they get back maximum returns, when the skepticism around crypto is still high?

I helped WCC win this global content contract with BingX by proposing the strategy of how they can communicate about their Chelsea sponsorship. Below is a snippet of the proposal (for confidentiality).