My story
Most people I know grow up with at least 1 privilege in their life: white privilege, male privilege, woman privilege, cis privilege, pretty privilege, height privilege, wealth privilege, etc.
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I was born with none of those.
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And so for most of my younger years, it's been trying to figure out why people treat me with such hostility - to then arrive at an understanding of their psyche and the social environment that informed their biases.
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​When I watched "The Pitch" - a reality show about advertising, and saw that you can do just that and make money from it (?!!!), I knew I'd wanted to work in this industry. And so I have set out to find, or create, a place where I can explore why people do things, and make something nice from that knowledge.



Yes
I'm trans
​CULTURAL CONNECTORS
Music:




Writing heroes:
Kurt Vonnegut
Tran Dan





Xuan Dieu
Alt-j
Natalia Lafourcade
Red Axes
Jon Batiste
Liu Grace
Craig Ferguson
& Goeff Peterson
Ocean Vuong

Kurt Vonnegut
Cinema:




Love Death Robots
Hobbies:

​Drumming

​Pottery

Film
​photography
Experience:
2013-2015
Viet Pride
Communications Director
I was part of the team of 4 that brought the first Pride Parade to Vietnam. Under my lead, the event grew 3x participants each year.
2016-2018
We Create Content
Writer / Editor / Strategist
The thrill of working in a local, boutique agency is that you get to try on any role you want.
2022-2024
TBWA\ Group Vietnam
Associate Creative Director
2015-2016
Niteco / Freelance clients
Copywriter / writer
Writing technical copy for a tech brand, aiming at clients overseas. Meanwhile, was freelancing all around Vietnam in journalism.
2018-2022
TBWA\ Group Vietnam
Jr-Sr Copywriter
Joined big-time advertising and made awesome works with awe-inspiring bosses and awww-some colleagues.
TBWA\ liked me so much they gave me my own team and promoted me to ACD :">