My story
I don't like being creative. I like being creative with a challenge.
I don't like writing. I like writing with a purpose.
I don't like politics. I like being strategic.
​​​
​When I watched "The Pitch" - a reality show about advertising, and saw that you can do just those things and make money from it (?!!!), I knew I'd wanted to work in marketing and branding. And so I have set out to find, or create, a place where I can explore what lies behind business challenges and human psyches, and make something nice from that knowledge.
Yes
I'm trans
​CULTURAL CONNECTORS
Music:
Writing heroes:
Kurt Vonnegut
Tran Dan
Xuan Dieu
Alt-j
Natalia Lafourcade
Red Axes
Jon Batiste
Liu Grace
Craig Ferguson
& Goeff Peterson
Ocean Vuong
Kurt Vonnegut
Cinema:
Love Death Robots
Hobbies:
​Drumming
​Pottery
Film
​photography
Experience:
2013-2015
Viet Pride
Communications Director
I was part of the team of 4 that brought the first Pride Parade to Vietnam. Under my lead, the event grew 3x participants each year.
2016-2018
We Create Content
Writer / Editor / Strategist
The thrill of working in a local, boutique agency is that you get to try on any role you want.
2022-2024
TBWA\ Group Vietnam
Associate Creative Director
2015-2016
Niteco / Freelance clients
Copywriter / writer
Writing technical copy for a tech brand, aiming at clients overseas. Meanwhile, was freelancing all around Vietnam in journalism.
2018-2022
TBWA\ Group Vietnam
Jr-Sr Copywriter
Joined big-time advertising and made awesome works with awe-inspiring bosses and awww-some colleagues.
TBWA\ liked me so much they gave me my own team and promoted me to ACD :">