top of page

My story

Most people I know grow up with at least 1 privilege in their life: white privilege, male privilege, woman privilege, cis privilege, pretty privilege, height privilege, wealth privilege, etc.

​

I was born with none of those.

​

And so for most of my younger years, it's been trying to figure out why people treat me with such hostility - to then arrive at an understanding of their psyche and the social environment that informed their biases.

​

​When I watched "The Pitch" - a reality show about advertising, and saw that you can do just that and make money from it (?!!!), I knew I'd wanted to work in this industry. And so I have set out to find, or create, a place where I can explore why people do things, and make something nice from that knowledge.

Yes

I'm trans

​CULTURAL CONNECTORS

Music:

Ocean_edited.png
Tran Dan_edited.png
xuan dieu 2_edited.png
image_edited.png

Writing heroes:

Kurt Vonnegut

Tran Dan

Xuan Dieu

Alt-j

Natalia Lafourcade

Red Axes

Jon Batiste

Liu Grace

Craig Ferguson
& Goeff Peterson

Ocean Vuong

Kurt Vonnegut

Cinema:

Love Death Robots

Hobbies:

​Drumming

​Pottery

Film

​photography

Experience:

2013-2015

Viet Pride
Communications Director

I was part of the team of 4 that brought the first Pride Parade to Vietnam. Under my lead, the event grew 3x participants each year.

2016-2018

We Create Content
Writer / Editor / Strategist

The thrill of working in a local, boutique agency is that you get to try on any role you want.

2022-2024

TBWA\ Group Vietnam
Associate Creative Director

2015-2016

Niteco / Freelance clients
Copywriter / writer

Writing technical copy for a tech brand, aiming at clients overseas. Meanwhile, was freelancing all around Vietnam in journalism.

2018-2022

TBWA\ Group Vietnam
Jr-Sr Copywriter

Joined big-time advertising and made awesome works with awe-inspiring bosses and awww-some colleagues.

TBWA\ liked me so much they gave me my own team and promoted me to ACD :">

bottom of page