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Moms need the best formula milk because there's no other formula for motherhood

Scope

TVC idea & execution

Date

2019

I was copywriter at TBWA\ Group Vietnam when Vinamilk (Vietnam's milk giant) approached us to launch Yoko Milk - a new formula milk for kids with ingredients from Japan.
The work explores insights of new moms and how they're overwhelmed with the thousands of teachings on child-raising, and how they wish there was a "formula for love" they could count on.

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