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When in a dry industry, it's time for storytelling
Role
Copywriter
Client
SK ZIC
Team
TBWA\ Vietnam
The problem: Bikers love their bikes. But when it comes to engine, whatever lubricant is within budget and within reach goes.
The solution: show people that the world inside their engine can be just as wonder-filled as the world they're driving in - thus evoking them to spend more attention to the lubricants they use, and take over their mental availability.
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