The medium is the message

The problem: Create a Youtube channel that would bring teens closer to Orion.

The solution: Mood-based playlists for different teenage moods. Each of these playlists enhances or resolves one of your moods, and is best accompanied by bites of Orion snacks. We name this collection of playlists Ổn-rion.

The result: About 40 videos later, the character DJ Ổn became the brand's most loved mascot, and is the perfect bridge to go into TikTok, Instagram, Threads - acting as a long-term brand asset.